In 1992, with a sincere heart, Mr. Norman Yeung founded GIL Asia Limited. From the original Japanese electronic parts trading business to today’s healthcare business, under the leadership of Mr. Yeung, GIL Asia Limited still holds the same company culture "Customers First, Integrity Based" to serve our customers for the past 27 years.

"Health is not only important to an individual, but also has profound impact to the family. If you can take care of your health, you can help the entire family." Mr. Yeung says.

Mr. Yeung firmly believes that "Happiness Comes From Health, and Health Comes From Nature." He has cooperated with companies in the country of longevity, Japan, for many years. Since 2013, he has been promoting purely natural, pollution-free and high-quality Japanese health supplements to care about customers and their families' health and safety .

In 2018, "THE GEN" was officially established, and the name of this business means full of vitality and energy. Health is the source of happiness and the foundation of a happy life.

Today, "THE GEN" has 3 main business sectors. They are THE GEN, 100% Wellness H.K. and Kawaii Kiddy and they all hold the culture of "Customers First, Integrity Based" to serve our customers.